Last week, Cringely had the only post I could find that recognized the tectonic shift that GWA is. He called it an "inflection point" that will "change things forever." Though he recognized the world-changing potential, he missed the biggest point.
Cringely said GWA will "allow your old PC to last longer," which would cause revenue headaches for Microsoft, Intel, HP and Dell.
I said that GWA is one more piece of the Google Grid which will allow pervasive content serving, sharing and searching across any device. Which means that Google is rapidly moving beyond the web and into the most pervasive information devices -- TV and mobile.
This market is much bigger than the web market. In the US alone last year, the market for TV advertising was about $60 billion -- ten times larger than online advertising for the entire globe. Think about what tapping even a sliver of the global TV market would mean for Google, which last year had net revenues of about $2 billion.
Yesterday, Cringely posted again on the GWA, and this time recognized the mobile angle. He's not with me yet on TV, but maybe next week he'll get there. Here are some insightful clips from his post:
Google just bought land in the Columbia Gorge east of Portland, Oregon -- 30-plus acres with options on additional parcels. What the heck is that for? This is beautiful land outside any major city. Not enough land for a corporate campus, but that's okay, because there isn't much in the way of local housing, anyway....
It is probably for a data center -- a one million-plus square foot data center that could easily be inhabited by a million or more CPUs. The attraction for Google is reliable electrical power since their new property is not far from one of the many dams and powerhouses that make up the Bonneville Power System....
Enter one possible version of the Google Web Accelerator as an intelligent web interface generator for mobile users. There is no other project I have heard of that could -- on-the-fly -- convert web content for this new interface, which happens to be used by more than a billion people worldwide.
If you combine GWA, video search, video uploads, Google Current, TiVo talks and the move to CPM brand advertising, not to mention Google's public statements of their intent, it sure seems to me that Google is laying the groundwork for a major move into TV and other non-web devices. And that is a truly Big Deal.
